unit3 are proud to be working alongside Revolver Retail on Liverpool’s very first box concept store – REX – located in the basement of Rapid on Basnett Street, Liverpool.
REX will provide an affordable retail outlet for fun, young independent artists and designers to sell their products in a vibrant and busy city centre location – similar to a market bazaar or mini-emporium.
Taking on the clients brief for providing a unique and innovative retail experience that challenges the limitations of a traditional retail store, unit3 produced initial concept designs and acted as main architectural / interior designer and consultant for the store as well as providing REX with a full branding and identity strategy. It was important for the client to embed within the design the idea that it was not not just the sale of physical objects that we were to consider, but to also offer full-on emotional experiences for shoppers.
The design evolved around the theme of a customers journey around intriguing and unique architectural elements and a re-thinking of how customers could interact with the designers. Due to a very tight budget, we proposed a number of low cost materials and construction methods that could be used to display products – re-working scaffolding towers, ductwork and plywood into creative display solutions.
Blackboards are also used extensively throughout the design for client interaction, quick surveys, rough artworks and instant feedback on the designers and products available. More details of the branding and store identity can be found in this extract from the REX BRANDING IDENTITY GUIDE
Work is now complete and the store is open!