Speed Queen

RIBA Stages 0-5

unit3 have recently worked alongside US laundry giant Speed Queen in completing a redesign and rebrand refresh for all new stores to be rolled out across Asia and Europe.

Working alongside local copywriter ‘The Word Man’ a ‘disruptive’ approach to design, language and the understanding of what a laundrette could be was adopted with the stores featuring bold furniture pieces, graphic wall statements and coherent signage / wayfinding created by the team used throughout.

Take a look at the launch video and photographs from the first Speed Queen concept store in Ho Chi Minh City.

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