Comic book street signage designed by Unit3 and Grégoire Guillemin set to decorate the city during Pride!
The superhero street signage will be used to direct people between the two main festival areas (Pier Head Waterfront and Stanley Street Quarter), market areas, food stalls, toilets and various outdoor stage areas.
In response to the festival brief, designer Anthony Fogg stated: “We wanted to take the idea of superheroes – who are usually portrayed with their perfect physiques and exciting lifestyles, and flip that perception to reflect the realities of daily living that we all mere-mortals face!
“The challenge was to make these otherwise ordinary and dull street signs into something more fun and interesting. To achieve this, we were pleased to work with a fantastic graphic design artist from France called Grégoire Guillemin who has given us permission to use the key images that will be around the festival site.”
Many of the images used around the festival will be unique and will give festival goers something memorable to look out for as they move between the different venues and stages.
Liverpool Pride Festival Manager, James Davies commented: “The response so far has been incredible and the comic-book style and amusing subject matter of Grégoire’s images are perfect in capturing the fun and enjoyable vibe of the festival and the LGBT community in Liverpool.
“Unit3 have really captured the spirit of the festival and we are really pleased to be working with this new, young and inventive design studio based on our own doorstep. Liverpool is becoming a really exciting and vibrant creative city, and the team at Unit3 are really ones to watch out for.”
For more information on Gregoire Guillemin, visit: http://www.greg-guillemin.com/
For more information on Liverpool Pride 2013, visit: http://www.liverpoolpride.co.uk/